Heatmap: AI Video for SMB
Heatmap: AI Video for SMB
Spring 2026 with
Yeshwanth Govindarajan and Hannah Wyatt
Spring 2026 with
Yeshwanth Govindarajan and Hannah Wyatt
I redefined the brand and product experience for an AI video platform, Heatmap ↗.
I redefined the brand and product experience for an AI video platform, Heatmap ↗.
The Problem
The Problem
The Problem
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
We Asked
We Asked
How might a small business look and feel like a brand worth trusting, while making complex data legible at a glance?
We Asked
How might a small business look and feel like a brand worth trusting, while making complex data legible at a glance?
Logo
Logo
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
Logo
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
Before
Before
After
After
Before
After
Web Design
Web Design
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
Web Design
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
Before
Before
After
After
Before
After
Timeline
Timeline
Mar 2026 - Present
Mar 2026 - Present
Timeline
Mar 2026 - Present
Role
Role
Design Director
Role
Design Director
Tools used
Tools used
Figma, Photoshop, Generative AI
Figma, Photoshop, Generative AI
Tools used
Figma, Photoshop, Generative AI
Reflection
Reflection
Working within a live startup meant every design decision had a real user on the other end.
This project shifted my focus from surface-level graphics to the structural role of design. I learned that visual communication can function as essential infrastructure.
Reflection
Working within a live startup meant every design decision had a real user on the other end.
WEB DESIGN, Brand identity
Web Design, Brand Identity