Heatmap: AI Video for SMB
Heatmap: AI Video for SMB
Spring 2026 with
Yeshwanth Govindarajan and Hannah Wyatt
Spring 2026 with
Yeshwanth Govindarajan and Hannah Wyatt
I redefined the brand and product experience for an AI video platform, Heatmap ↗.
I redefined the brand and product experience for an AI video platform, Heatmap ↗.
The Problem
The Problem
The Problem
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
Small businesses spend 9 hours a week on social content. 90% see no traction. Existing options are too slow, too expensive, or too generic.
We Asked
We Asked
How might a small business look and feel like a brand worth trusting, while making complex data legible at a glance?
We Asked
How might a small business look and feel like a brand worth trusting, while making complex data legible at a glance?
Logo
Logo
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
Logo
The previous logo lacked direction. The redesign strips back to a wordmark with a single accent mark: precise, focused, memorable.
Before
Before
After
After
Before
After
Web Design
Web Design
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
Web Design
I redesigned the full product interface, from onboarding to pricing, translating the new visual system into a cohesive experience across every screen.
Before
Before
After
After
Before
After
Timeline
Timeline
Mar - May 2026
Mar - May 2026
Timeline
Mar - May 2026
Role
Role
Design Director
Role
Design Director
Tools used
Tools used
Figma, Photoshop, Generative AI
Figma, Photoshop, Generative AI
Tools used
Figma, Photoshop, Generative AI
Reflection
Reflection
Working within a live startup meant every design decision had a real user on the other end.
This project shifted my focus from surface-level graphics to the structural role of design. I learned that visual communication can function as essential infrastructure.
Reflection
This project shifted my focus from surface-level graphics to the structural role of design.
WEB DESIGN, branding, visual identity
Information Design,
Visual Communication