Brand Identity, Character, Mobile Design
Brand Identity, Character, Mobile Design
Mar — Jun 2026
Mar — Jun 2026
Figma, Midjourney, Lovable, Procreate
Figma, Midjourney, Lovable, Procreate
01
01
THE PROBLEM
THE PROBLEM
“ChatGPT said so” became a common refrain. Yet AI leaves no visible trace of how we think or work. KIKI visualizes AI habits as evolving characters.
“ChatGPT said so” became a common refrain. Yet AI leaves no visible trace of how we think or work. KIKI visualizes AI habits as evolving characters.
“ChatGPT said so” became a common refrain. Yet AI leaves no visible trace of how we think or work. KIKI visualizes AI habits as evolving characters.
“ChatGPT said so” became a common refrain. Yet AI leaves no visible trace of how we think or work. KIKI visualizes AI habits as evolving characters.
Concept project by
Heehyeon Han - Design Direction, App Development
Minjee Jeong - UI/UX Design
Concept project by
Heehyeon Han - Design Direction, App Development
Minjee Jeong - UI/UX Design
Concept project by
Heehyeon Han - Design Direction, App Development
Minjee Jeong - UI/UX Design
80%
80%
80%
80%
share AI-generated work without attribution.
share AI-generated work without attribution.
share AI-generated work without attribution.
40%
40%
40%
40%
admit to over-relying on AI in daily work.
admit to over-relying on AI in daily work.
admit to over-relying on AI in daily work.
70%
70%
70%
70%
wanted a visual way to reflect on AI use.
wanted a visual way to reflect on AI use.
wanted a visual way to reflect on AI use.
Source: AI Usage and Criticality Survey (n=62, 2026)
Source: AI Usage and Criticality Survey (n=62, 2026)
Source: AI Usage and Criticality Survey (n=62, 2026)
02
AI WORKFLOW
From one hand-drawn creature to a scalable character system. I used AI to explore distinct character archetypes while maintaining visual consistency within each.
From one hand-drawn creature to a scalable character system. I used AI to explore distinct character archetypes while maintaining visual consistency within each.
02
AI WORKFLOW
From one hand-drawn creature to a scalable character system. I used AI to explore distinct character archetypes while maintaining visual consistency within each.
02
AI WORKFLOW
From one hand-drawn creature to a scalable character system. I used AI to explore distinct character archetypes while maintaining visual consistency within each.
✦
IMAGE PROMPT
✦
TEXT PROMPT
A hand-drawn illustrated creature that looks like it was sewn together from mismatched fabric scraps, body is a lumpy asymmetrical patchwork of different shapes loosely stitched together with visible thick black thread lines.
One arm longer than the other, three legs of different heights. A single button eye and one drawn-on eye with lashes. A small pocket on its chest with a tiny sprout peeking out.
Wobbly hand-drawn outlines, crayon and gouache texture, colors in neon-green,, with small accents of hot pink, slightly chaotic and uneven, full of personality.
White background, 2D flat illustration.
--chaos 20 --v 6.1 --s 50
✦
IMAGE
✦
PROMPT
OUTPUT
✦
✦
MIDJOURNEY V6.1
✦
VARIATIONS PER ARCHETYPE
03
03
MOBILE EXPERIENCE
MOBILE EXPERIENCE
Every AI conversation leaves a trace. KIKI turns those traces into characters that evolve over time.
Every AI conversation leaves a trace. KIKI turns those traces into characters that evolve over time.
Every AI conversation leaves a trace. KIKI turns those traces into characters that evolve over time.
Every AI conversation leaves a trace. KIKI turns those traces into characters that evolve over time.
04
04
SOCIAL EXPERIENCE
SOCIAL EXPERIENCE
Characters create a shared language around AI use, turning private reflection into conversations people can compare, collect, and exchange.
Characters create a shared language around AI use, turning private reflection into conversations people can compare, collect, and exchange.
Characters create a shared language around AI use, turning private reflection into conversations people can compare, collect, and exchange.
Characters create a shared language around AI use, turning private reflection into conversations people can compare, collect, and exchange.
06
06
REFLECTION
REFLECTION
KIKI taught me that people don't engage with data. They engage with stories about themselves.
KIKI taught me that people don't engage with data. They engage with stories about themselves.
KIKI taught me that people don't engage with data. They engage with stories about themselves.
KIKI taught me that people don't engage with data. They engage with stories about themselves.
RECOGNITION
K-DESIGN AWARD 2026
K-DESIGN AWARD 2026
Selected as a Finalist among international entries.
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