Transit Wayfinding Restructured
Transit Wayfinding Restructured
Transit Wayfinding Restructured
Winter 2025 with Minjee Jeong
Winter 2025 with Minjee Jeong
Winter 2025 with Minjee Jeong
A systematic redesign of the PRT (Pittsburgh Regional Transit) wayfinding. [Process]
A systematic redesign of the PRT (Pittsburgh Regional Transit) wayfinding. [Process]
A systematic redesign of the PRT (Pittsburgh Regional Transit) wayfinding. [Process]
The Problem
The Problem
The Problem
PRT's existing signage, maps, and wayfinding systems frequently break down creating confusion and negative experiences for users.
PRT's existing signage, maps, and wayfinding systems frequently break down creating confusion and negative experiences for users.
PRT's existing signage, maps, and wayfinding systems frequently break down creating confusion and negative experiences for users.
We Asked
We Asked
Where does wayfinding fail,
and how can we make it more accessible for everyone?
Where does wayfinding fail,
and how can we make it more accessible for everyone?
We Asked
Where does wayfinding fail,
and how can we make it more accessible for everyone?
Design System
Design System
We started with a unified visual language — logo, color, and iconography — to keep all touchpoints consistent.
We started with a unified visual language — logo, color, and iconography — to keep all touchpoints consistent.
Design System
We started with a unified visual language — logo, color, and iconography — to keep all touchpoints consistent.
Before
Before
After
After
Before
After
Signage
Signage
We translated the design system into signage, from icons to station-level application.
We translated the design system into signage, from icons to station-level application.
Signage
We translated the design system into signage, from icons to station-level application.
Wayfinding
Wayfinding
We mapped the redesigned signage onto real station environments, from sketch to installation.
We mapped the redesigned signage onto real station environments, from sketch to installation.
Wayfinding
We mapped the redesigned signage onto real station environments, from sketch to installation.
Sketch
Sketch
Before
Before
After
After
Sketch
Before
After
Physical Map
Physical Map
We redesigned the map by simplifying its information structure to make it more intuitive for passengers.
We redesigned the map by simplifying its information structure to make it more intuitive for passengers.
Physical Map
We redesigned the map by simplifying its information structure to make it more intuitive for passengers.
Before
Before
After
After
Before
After
Virtual Map
Virtual Map
We explored AR as a digital layer to extend physical wayfinding for diverse users.
The video below is a short prototype demo. (sound on)
We explored AR as a digital layer to extend physical wayfinding for diverse users. The video below is a short prototype demo. (sound on)
Virtual Map
We explored AR as a digital layer to extend physical wayfinding for diverse users. The video below is a short prototype demo. (sound on)
Timeline
Timeline
Nov - Dec 2025
Nov - Dec 2025
Timeline
Nov - Dec 2025
Role
Role
Design Systems, Visual Identity
Design Systems, Visual Identity
Role
Design Systems, Visual Identity
Tools used
Tools used
Figma, Illustrator, Photoshop, After Effect
Figma, Illustrator, Photoshop, After Effect
Tools used
Figma, Illustrator, Photoshop, After Effect
Reflection
Reflection
This project shifted my focus from surface-level graphics to the structural role of design. I learned that visual communication can function as essential infrastructure.
This project shifted my focus from surface-level graphics to the structural role of design. I learned that visual communication can function as essential infrastructure.
This project shifted my focus from surface-level graphics to the structural role of design. I learned that visual communication can function as essential infrastructure.
Reflection
This project shifted my focus from surface-level graphics to the structural role of design.
I learned that visual communication can function as essential infrastructure.
Information Design, Visual Communication
Information Design,
Visual Communication